* Medical & Healthcare Marketing
Healthcare marketing requires compliance expertise that most agencies don't have. We do. HIPAA constraints, platform restrictions, patient psychology, reputation sensitivity. Medical is one of our six verticals, and we have built patient acquisition programs that grow practices without putting them at legal or reputational risk.
* We Know Your World
Patient acquisition in healthcare is nothing like lead generation in other industries. You are marketing to people who are scared, vulnerable, and making decisions that affect their health and their families. The wrong message drives them away. The wrong targeting approach violates HIPAA. The wrong platform policy gets your ads pulled. We have operated inside all of these constraints long enough to know how to grow a practice inside them, not in spite of them.
We have built patient acquisition programs for dental practices, orthopedic groups, dermatology clinics, physical therapy practices, urgent care centers, and medical spas. We know that dental SEO is different from orthopedic SEO. We know that HIPAA's definition of PHI creates specific constraints around ad retargeting that most agencies don't understand until their client gets a complaint.
The healthcare market is increasingly dominated by DSOs and private equity-backed groups with full marketing departments. Independent practices are fighting for patient attention against organizations with 10 to 50x their marketing budgets. We know how independent practices win that fight, through precision targeting, stronger local SEO, better reputation management, and smarter ad spend.
We have run campaigns for practices competing directly against DSO-backed competitors spending $50K/month in the same zip code. Independent practices with the right strategy win those battles. Not by outspending, but by being more relevant, more trusted, and more visible to the patients who are the right fit.
* What's Holding You Back
* Industry-Specific Execution
* Case Study
An independent orthopedic group was losing patients to a DSO-backed competitor spending $40K/month in the same geography. We audited their HIPAA compliance exposure, rebuilt their website with real provider photography and procedure-specific content, launched HIPAA-compliant Google Ads, and implemented a post-visit review system. They now outrank the DSO competitor for their primary procedure searches.
* More Results
* Resources
* Our Approach
* About ARYU for Medical
Healthcare marketing is the most compliance-sensitive vertical we work in. We have never run a campaign that put a client's practice at regulatory risk, because we built the infrastructure to do it correctly before we ever launched a healthcare campaign.
We know the difference between a standard conversion tracking pixel and one that exposes PHI. We know that a public response to a negative review cannot acknowledge the reviewer as a patient. We know that Google's YMYL quality guidelines apply to every healthcare page we write. These are not things we learned from a compliance blog. They are things we have navigated in real client situations.
Dallas-based, in-house, on payroll. We are specialists, not generalists who took a healthcare client and learned as they went.
Healthcare marketing has the highest cost-per-acquisition of most verticals we work in, but also some of the highest lifetime patient values. A single dental implant patient is worth $3,000 to $8,000. A new orthopedic surgery case can be worth $30,000 or more. The economics support serious investment. What we won't do is take a $1,500/month retainer from a practice trying to compete against a DSO spending $50K/month.
* Typical competitive healthcare programs: $4,000 to $20,000/month depending on specialty and market
Free practice audit. We'll review your compliance exposure, competitive position, and what a realistic growth program looks like for your specialty.
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