*

* Material Handling Marketing

YOU SELL FORKLIFTS.
YOUR BUYERS SEARCH
BEFORE THEY
CALL YOUR REP.

Material handling is one of seven verticals we have chosen to master. We know your buyers are operations directors, procurement managers, and warehouse supervisors who research online before they ever talk to a salesperson. We build the digital presence that puts you on their shortlist before the first conversation.

Build My Pipeline → See Our Services
$300M+
Revenue Generated
8 YRS
Premier Partner
20+
In-House Specialists

* We Know Your World

RELATIONSHIP SALES
WON'T FILL YOUR
PIPELINE FOREVER.

Material handling is a relationship business, until your key contacts change jobs, retire, or put procurement out to competitive bid. The dealerships and distributors winning new accounts today are the ones showing up when operations directors Google forklift dealers, pallet rack suppliers, and conveyor system integrators in their area.

We work with forklift dealerships, industrial racking and shelving distributors, conveyor and automation system integrators, dock equipment suppliers, fleet management companies, and material handling equipment rental operations. We know the buyer journey for a 20-unit forklift fleet replacement is fundamentally different from a single dock leveler purchase. Different decision timelines, different approval chains, different content needs. We do not apply the same strategy to both.

We also know that parts and service is where your margins live. A warehouse manager searching for a forklift service contract in your territory should find you before they find the OEM direct program or your nearest competitor. We build the organic infrastructure that captures that recurring revenue opportunity.

$300M+
Revenue Generated
8 YRS
Premier Partner
20+
Specialists
* What Actually Happens

We have seen material handling companies lose fleet replacement contracts because a competitor with a stronger digital presence was on the shortlist and they were not. The buyer had never heard of them until they searched. The best equipment and the most experienced team does not matter if you are invisible when buyers are evaluating options.

* What's Holding You Back

THE PROBLEMS
WE SOLVE

1
Your Sales Team Is Invisible When Buyers Are Researching
Warehouse managers and operations directors search for forklift dealers, pallet rack suppliers, and conveyor integrators before they ever reach out to a rep. If you are not ranking for those searches in your territory, your competitor is getting the call that should have been yours.
2
Your Website Does Not Communicate What You Actually Do
Material handling companies offer complex solutions: forklifts, racking, dock equipment, fleet management programs, service contracts, rental fleets. Most websites reduce this to a product list. Buyers need to see capability, application expertise, and responsiveness. Not a catalog with a phone number.
3
You Are Missing the Parts and Service Revenue Stream
The highest-margin work in material handling is parts, service contracts, and planned maintenance programs. Most companies have no digital strategy for these recurring revenue opportunities. A facility manager searching for a forklift service contractor in your area should find you on page 1, not the OEM direct line.

* Industry-Specific Execution

EVERY SERVICE.
BUILT FOR MATERIAL HANDLING.

🔍
SEO
Equipment category pages and territory SEO that puts you in front of buyers searching for forklifts, racking, and conveyor systems in your market.
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🔥
Paid Advertising
Google Ads campaigns targeting equipment purchase intent and service contract searches in your territory. Ads built for B2B buyers, not consumers.
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💻
Web Design
Equipment-first websites that communicate your product mix, service capabilities, and application expertise. Built to generate quote requests and service calls.
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🌟
Branding
Brand identity that signals reliability, expertise, and local commitment. Equipment dealers with strong brands win on more than price.
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🤖
AI Tools
Lead scoring for equipment inquiries, automated service reminder programs, and parts reorder intelligence tools that extend customer lifetime value.
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* More Results

WHAT WE'VE BUILT
FOR MATERIAL HANDLING

PPC
RACKING DISTRIBUTOR CUTS COST PER LEAD 38% BY TARGETING FACILITY STARTUP SEARCHES
A pallet rack distributor was running broad keywords that attracted small retail inquiries outside their minimum project size. We restructured campaigns to target facility startup and warehouse expansion terms and added negative keywords to filter out under-budget leads. Cost per qualified lead dropped 38% while average project size increased significantly.
38%
Lower cost per qualified lead
SEO
CONVEYOR INTEGRATOR GENERATES FIRST ORGANIC LEADS FROM THEIR TERRITORY
A conveyor and sortation system integrator had never received an inbound lead from search. We built application-specific content pages for their core market segments (fulfillment, cold storage, manufacturing), added case study documentation for 8 completed projects, and built local authority for their territory. Organic lead flow began within 6 months.
First
Organic leads in company history
Service Dept
SERVICE DEPARTMENT DOUBLES MAINTENANCE CONTRACT REVENUE WITH TARGETED CONTENT
A forklift dealer's service department had no digital presence. All service customers came from the equipment sales side. We built a dedicated service section targeting forklift repair, planned maintenance, and service contract searches. Maintenance contract revenue doubled in 18 months without adding service technicians.
2x
Service contract revenue

* Resources

WHAT WE KNOW
ABOUT MATERIAL HANDLING MARKETING

Buyer Behavior
THE DECISION-MAKER FOR FORKLIFT FLEET REPLACEMENTS HAS CHANGED
Operations directors and procurement managers now conduct 60 to 70% of their vendor evaluation online before they contact anyone. Equipment dealers who are not ranking for their product categories and territory are being eliminated before the first call is ever made.
SEO
WHY YOUR PARTS AND SERVICE DEPARTMENT SHOULD BE YOUR TOP SEO PRIORITY
Parts and service searches have high purchase intent and low competition compared to new equipment searches. A facility manager searching for a forklift service contractor in your area is ready to buy. If your service department is not optimized for those searches, you are missing your highest-margin revenue opportunity online.
Strategy
HOW EQUIPMENT DEALERS WIN AGAINST NATIONAL CHAINS ON LOCAL SEARCH
National forklift brands and leasing companies have larger marketing budgets, but they cannot match a local dealer's territory expertise, service response time, and customer relationships. Local SEO and content that speaks to specific market conditions gives regional dealers a genuine competitive edge against national players.

* Our Approach

HOW WE BUILD
YOUR PIPELINE

1
EQUIPMENT AUDIT
We audit your product mix, service capabilities, territory coverage, and digital presence relative to your top competitors in your market. You see exactly where the opportunities and gaps are before we invest anything.
2
BUYER MAP
We map your target buyer personas (operations director, procurement manager, warehouse supervisor) and their online research behavior at each stage of an equipment purchase or service decision.
3
BUILD AND LAUNCH
New site architecture, campaigns, and SEO content launched within 30 days of kickoff. Equipment category pages, service department pages, and territory coverage pages all live on day one.
4
TRACK REAL METRICS
Monthly reporting on qualified equipment inquiries, service leads, cost per lead, equipment category rankings, and territory market share. Numbers that matter to a material handling business.

* About ARYU for Material Handling

WE KNOW HOW
EQUIPMENT DEALERS
WIN ONLINE.

Material handling is a complex B2B vertical. Your buyers are sophisticated, their purchase processes involve multiple stakeholders, and the products themselves require technical credibility to sell effectively online. A generic marketing agency will build you a brochure. We build you a sales pipeline.

We have built equipment category pages that rank for forklift, racking, and conveyor searches in regional markets. We have built service department content that generates maintenance contract leads. We have run Google Ads campaigns that target the specific search intent signals that precede a fleet replacement decision.

Dallas-based, in-house, on payroll. We are not a template factory. Every material handling company we work with gets a program built for their product mix, their territory, and their sales cycle.

* The Honest Truth

Digital marketing works in material handling, but the timeline is longer than in B2C verticals. Equipment purchases have 3 to 18 month sales cycles depending on deal size. SEO content built today generates qualified leads 6 to 12 months from now. Dealers who understand this and invest consistently are building a pipeline asset their competitors will not be able to replicate quickly. We start with a conversation about your actual sales cycle and build the program around it.

* Typical material handling programs: $3,500 to $15,000/month depending on territory size and product mix

YOUR EQUIPMENT
IS BUILT TO LAST.
BUILD YOUR PIPELINE
THE SAME WAY.

Free audit of your local market position. We will show you where your competitors are showing up online and what it takes to be on the shortlist before the first call.

Book Your Free Material Handling Audit →