*

* Legal Marketing

YOUR CITY HAS ONE
TOP-RANKING LAW FIRM.
IT SHOULD BE YOURS.

We have spent over a decade in legal marketing. We know the difference between PI and family law. We know which LSA bid strategies work and which burn budget. We know what attorney bios convert and which ones lose clients before they ever call. Legal is not a sideline for us. It is one of six verticals we have chosen to master.

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10+
Years in Legal
8 YRS
Premier Partner
20+
In-House Specialists

* We Know Your World

WE KNOW
THE LEGAL
MARKET COLD.

The legal market online is one of the most expensive and competitive in digital advertising. Personal injury firms in major metros spend $50,000 to $200,000 per month on Google Ads. Criminal defense attorneys pay $150 or more per click. Family law firms compete for the same local search real estate with firms that have been investing in SEO for a decade. This is the market we operate in every single day.

We have built and defended local SEO rankings for law firms across practice areas: personal injury, criminal defense, family law, immigration, employment, and estate planning. We know which on-site and off-site signals move the needle for each one, because the ranking factors for a PI firm are different from those for an immigration attorney, and most agencies don't know the difference.

We don't work with every law firm that calls us. We turn down firms whose markets are too competitive for their budget. We take on clients where we believe we can win, and we have built a track record in this vertical that we protect fiercely.

10+
Years in Legal
8 YRS
Premier Partner
20+
Specialists
* What Separates Us

We have run Google Ads for law firms long enough to know that 40% of most legal ad budgets go to irrelevant clicks. Our negative keyword libraries, built over a decade of legal campaigns, eliminate that waste on day one.

* What's Holding You Back

THE PROBLEMS
WE SOLVE

1
Big Firms Are Outspending You 10 to 1
You can't outbid a PI firm spending $100K/month on Google Ads. But you can outrank them organically if you have the right strategy and the patience to execute it. Local SEO is the equalizer most small and mid-size firms aren't using correctly.
2
Your Website Looks Like Everyone Else's
Stock photo of a courthouse. Vague tagline about "fighting for you." A contact form. That is your competition's website too. Prospects can't tell you apart, so they go with whoever ranked first. You need differentiation before they even read the headline.
3
You're Getting Traffic but Not Calls
Clicks without conversions means your landing pages aren't doing the job. The wrong headline, a slow load time, a buried phone number. Any of these kills the case before it starts. Conversion rate problems cost more than ranking problems.

* Industry-Specific Execution

EVERY SERVICE.
BUILT FOR LAW FIRMS.

🔍
SEO
Map Pack domination for your practice areas. GBP optimization, citation building, review velocity, and local content.
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🔥
Paid Advertising
LSA plus Google Ads hybrid that generates cases, not just clicks. Legal-specific negative keyword library included.
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💻
Web Design
Law firm websites that convert scared people into clients. Empathy-first design that builds trust before the first call.
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🌟
Branding
Look like the firm that wins. Attorney headshots, brand identity, and messaging that differentiates your practice.
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🤖
AI Tools
Custom tools for lead intake qualification, case volume forecasting, and review generation automation.
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* More Results

WHAT WE'VE
BUILT FOR LAW FIRMS

PPC / LSA
PI FIRM MOVES FROM GOOGLE ADS TO LSA HYBRID, MORE CASES SAME BUDGET
A solo PI attorney was spending $6,000/month on Google Ads and generating 8 case inquiries per month. We transitioned them to an LSA plus Search hybrid. Same budget, 12 case inquiries per month.
+50%
More case inquiries, same spend
Web Design
CRIMINAL DEFENSE FIRM: 80% MORE CONTACT FORM COMPLETIONS
A criminal defense firm had 4,000 monthly visitors and 32 form completions. We redesigned the homepage, rewrote attorney bios, and optimized the contact form. Form completions reached 58 in the first 90 days.
80%
More form completions
Reviews
IMMIGRATION FIRM TRIPLES REVIEW COUNT IN 12 MONTHS
An immigration law firm had 14 Google reviews and a 4.2-star rating. We implemented post-case automated review requests. 12 months later they had 47 reviews and a 4.8-star rating. Map Pack ranking moved from outside top 10 to position 2.
3x
Review count growth

* Resources

WHAT WE KNOW
ABOUT LEGAL MARKETING

Insider Knowledge
ATTORNEY BIO PAGES ARE THE HIGHEST-CONVERTING PAGE ON MOST LAW FIRM WEBSITES
And the most neglected. A bio that reads like a resume loses clients. A bio that reads like a person wins them. We rewrite attorney bios as part of every engagement.
LSA
THE DISPUTE PROCESS MOST LEGAL AGENCIES DON'T KNOW HOW TO NAVIGATE
Google Local Services Ads have a dispute process for false or competitor-generated reviews and lead disputes. We have contested hundreds of them on behalf of law firm clients. Most agencies don't know this option exists.
SEO
REVIEW VELOCITY BEATS REVIEW TOTAL IN LOCAL LEGAL SEARCH RANKINGS
The single biggest predictor of law firm SEO success is how recently and frequently new reviews arrive. A firm with 150 old reviews loses to a firm with 60 recent ones. Build velocity, not just volume.

* Our Approach

HOW WE WIN
LEGAL MARKETS

1
MARKET AUDIT
We analyze your top competitors' Map Pack positions, ad spend estimates, review profiles, and website quality. You know exactly what you are up against before we start.
2
CHANNEL STRATEGY
We map the right mix: LSA for immediate leads, SEO for compounding authority, and review generation for Map Pack ranking. We tell you what each channel costs and what it produces.
3
EXECUTION
We build your site, launch your campaigns, set up call tracking, and initiate your review program, all within 30 days of kickoff. No 6-month onboarding process.
4
CASE GROWTH
We report on case inquiries, cost per qualified lead, and Map Pack rankings. Every month you see exactly what your investment is producing in actual cases.

* About ARYU for Legal

WE KNOW THE
LEGAL MARKET
BETTER THAN
YOUR CURRENT AGENCY.

Legal is the most competitive vertical in digital advertising. We did not enter it lightly. Over a decade of running campaigns for law firms has given us a library of knowledge: which negative keywords to use, which bid strategies produce cases instead of clicks, which website design patterns convert scared potential clients into callers.

We know that LSA reviews age differently than Google Business Profile reviews. We know that intake speed matters more than ad copy in most legal markets. We know that attorney bios are the pages that close consultations. These are not theories. They are things we have proven in real campaigns.

We are a Google Premier Partner. We are in-house, on payroll, in Dallas. We turn down firms whose markets don't fit their budgets. That honesty is the foundation of every relationship we build.

* The Honest Truth

Legal is the most expensive vertical we work in. Personal injury Google Ads in major markets cost $50 to $300 per click. Building organic local SEO authority for a law firm takes 9 to 18 months of consistent investment. There are no shortcuts. If your budget is too small for your market, we will tell you directly, along with what we think is realistically achievable.

* Competitive legal marketing programs: $5,000 to $30,000+/month depending on market and practice area

YOUR CITY HAS ONE
TOP-RANKED FIRM.
MAKE IT YOURS.

Free strategy audit. We'll show you where you stand and what it takes to reach the top of your market.

Book Your Free Legal Audit →